Kobe Bryant - Face of NBA 2K10
2K Sports announced today that 11-time NBA All-Star Kobe Bryant of the Los Angeles Lakers, will be featured as the cover athlete and spokesman for the highly anticipated basketball video game, NBA 2K10.
To support this announcement, 2K Sports brought on legendary, award-winning film director and die-hard New York Knicks fan, Spike Lee, to produce an exclusive TV spot that aired.
You can see it here:
http://www.facebook.com/video/video....3817126&ref=mf.